Some statistics to consider – around 39.5% of all websites are made with WordPress. Users of WordPress websites create an impressive 70 million new and fresh posts every month. There are over 2 million new WordPress website domains registered each year, and most interestingly, perhaps, WordPress owns around 64% of the CMS market on a worldwide scale and powers over 30% of the best 1,000 sites.
Don’t let the fact that WordPress powers sites like the New York Times and Microsoft News make you look elsewhere. Before you start thinking that those are two big businesses, WordPress while capable of handling internet traffic on a global scale, is also ideal for SMBs. To highlight why you should choose WordPress when setting up a strong online presence for your small-to-medium business, we will look at many of the alluring benefits of working with WordPress.
Complete Website Ownership
Small businesses do not generally have the resources, time, or finances to create a website more than one time. It is, therefore, important for these businesses to own their business site so they can make changes to it, change the domain names, web hosts, and even more.
With WordPress, businesses have complete control over everything on and connected to their sites. Because of this, they can bring their content and design whenever they need to switch domain names, web hosts, or redesign the site.
Mobile Responsiveness
A large percentage of internet searches nowadays happen on cell phones and tablets. That means businesses big and small should have websites that work on mobile devices just as well as laptops and desktop computers. This is where the mobile responsiveness of a site is vital. It drives how consumers experience websites. In addition search engines rank websites based on mobile friendliness.
When you choose WordPress, you get a system that is easy to create a responsive design with. Most themes and plugins available through WordPress are optimized for cell phones and mobile devices. With WordPress support, which you can get from WordPress Developer like EDG.tech, you can implement an attractive WordPress design that will look, feel and function beautifully on whatever device your visitor is using.
eCommerce Functionality
WooCommerce, the WordPress eCommerce plugin, allows businesses to set up an easy eCommerce store in WordPress. You get the same open-source flexibility and customizable that you benefit from WordPress, and it provides excellent features like payment integration for seamless online purchasing for your customers. WooCommerce powers about 28.2% of all online stores. That’s more than a 1/4 of all online stores on the Web…
Scalability
One thing worth noting about small and medium businesses is that they likely have growth goals and they need a CMS that can grow with them. This is where WordPress shines…
With changes in your business comes the need for changes to the website. WordPress is a great CMS for making changes because its designed to be both flexible and saleable. Because you can add or even remove features from your WordPress site when you want or the need arises, your CMS can change and adapt as fast as your business requires.
Thanks to the option to quickly alter it up or down based on the changes in business demands, small and medium size businesses can build the websites they need right now, with the confidence their website will be suitable for them moving forward in the future.
Customization
WordPress is an open-source platform; users can modify and alter their websites to create the functionality and look they want and need. Most SMBs want to deal with fewer coding tasks, and greater Plug’n’Play capabilities should consider WordPress as they offer around 55,000 themes and plugins to choose from.
These customizable options allow small businesses to build a site that fits their unique and specific needs. Rather than paying a fortune for web development packages businesses cannot afford and may not even need, they can cherry-pick the features they want.
WordPress is the best choice for SMBs if they want to avoid cookie-cutter DIY-style website templates and want a customized site that reflects their brand more accurately and closely.
Cost-Effectiveness
SMBs looking for a cost-effective website can be confident they are making the right choice by opting for WordPress. It is a completely free CMS with a wide variety of themes and plugins that are either low-cost or completely free.
It is worth noting that creating a website with WordPress comes with costs, such as hosting and domain name, developer, Premium-grade plugins, and themes. However you will find these are typically a magnitude lower than building your online presence from scratch.
The bottom line is that because so much of what’s available through WordPress is free or lower cost than alternatives, you can create a fantastic and professional website customized to your needs.
The support you will get from a seasoned WordPress Developer will increase your upfront cost but will save you money and headaches in the long run.
So, if you want to invest in a website, we hope you choose WordPress as your CMS.
Remember we here at EDG.tech believe so fully in the power of WordPress we have built our online brand on the WordPress platform. If you have any questions or ideas, why not reach out to us today!
